design : ed fella
Hi Everyone -
This weekend I saw the wonderful show Design People on Ovation about artist and graphic designer Ed Fella. His hand-lettered type is created using a trusty 4-color Bic pen, crayons and good-old-fashioned cutting and pasting - no computers. When Ed started more than 30 years ago, his work was considered to be ground breaking because his lyrical-style defied the conventional grid system in font design. His Polaroid photos of type taken across America are wonderful and capture vintage signage that is disappearing.
Ed also has a great philosophy defined as 'Exit-Level Design'. After 30 years of working as a commercial artist, he retired with a lot of creativity left in the tank. He thought that 30 years was a long time to be doing one thing and wanted to pass the torch on to the next generation. He didn't stop working, though. Among other things, he is now a member of the Calarts Graphic Design Faculty.
I tried my hand at Ed-style type with my own Bic pen and photographed some books from our collection that feature interesting type and book jacket design, although nothing as lyrical as Ed's. I converted my digital pics using Poladroid, but I'm not sure how I feel about the technology. It's neat, but I kind of feel like I'm cheating on my Polaroid camera ;).